Okra Young Innovation Indonesia, founded by five University of Jember students, has transformed from a campus project into a leading food and beverage company. Specializing in okra-based products like POKTA TEA and POKTA CHIPS, they emphasize innovation, sustainability, and health benefits in their expanding product line.
goodnewsfromstudent.com – The okra plant (Abelmoschus esculentus L), part of the Hibiscus genus and Malvaceae family, is rapidly gaining popularity in Indonesia. Known for its significant nutritional benefits, particularly its phenolic and flavonoid compounds that combat free radicals and prevent degenerative diseases, okra is becoming a staple in the agricultural landscape of Jember Regency. Despite its potential, the full benefits of okra remain largely untapped.
Enter Okra Young Innovation Indonesia, a beacon of entrepreneurial spirit rooted in academia. What began as a creative initiative guided by faculty advisor Resha Dwi Ayu Pangesti Mulyono, S.E., M.A., Ak. at the University of Jember, has blossomed into a pioneering enterprise in the food and beverage industry. Founded on January 11, 2024, by five visionary students – Muhammad Syafa’atur Rahmandani, Ivo Rajava Fiba, Yunita Hardikasari, Yeremia Rivieri, and Nadya Astadewi Putri Abdullah – the company aims to transform the humble okra into a high-value product.
The initial offerings, POKTA TEA and POKTA COFFEE, were a testament to the versatility and health benefits of okra. These products quickly gained consumer trust, paving the way for business expansion. On February 25, 2024, Okra Young Innovation Indonesia introduced eight new products: POKTA CHIPS, POKTA TEMPURA, POKTA PUDDING, POKTA BALLS, POKTA JUICE, POKTA FRESH, POKTA WATER, and POKTA FERTILIZER. Each product is meticulously crafted, backed by thorough literature review, preliminary farmer surveys, rigorous lab testing, and positive community reception.
A crucial element in their success has been building a robust network of partners to secure high-quality raw materials and broaden distribution channels. Marketing strategies leverage both offline and online platforms, significantly enhancing brand visibility and consumer reach.
The company’s vision is to lead the sustainable processing of okra, with core values of innovation, honesty, and sustainability guiding their journey. Their achievements underscore the power of clear vision, dedication, and innovative drive, transforming a small venture into an industry leader. Okra Young Innovation Indonesia not only elevates okra into high-value products but also sets new standards for sustainability and innovation in Indonesia’s food and beverage industry.
Source: Krajan.id
